3 Pillars of Brand Reputation Management – Hugues Joublin
Social media changed the importance of brand reputation, but it also changed the way brand reputation can be managed. Hugues Joublin explains that while social media does make reputation that much more fragile, it also provides us with ways to get better social insights on brand reputation. Hugues Joublin Explains The Three Pillars of Reputation Management Listening Data Most of the time, people don’t actually approach brands to talk about their opinions. Instead, they will talk to each other. In the past, this was difficult to listen in on, but on social media things have become a lot easier. Not only are most conversations and reviews public, but they are there for a long time afterwards. Hugues Joublin explains that using this data can be very important in collecting information on what your customers think of your brand and how you should be incorporating their feedback into your brand strategy. Competitor Data According to Hugues Joublin, at least 90% of marketers believe that social media provides them with the insights they need to stay ahead of competition. This is helpful not just in assessing your own strengths and weaknesses, but also those of your competitors. When you can recognize what your competition is doing wrong, you can take the opportunity to fill in the gaps and fulfill your customers’ needs. On the other hand, if… Read More »3 Pillars of Brand Reputation Management – Hugues Joublin