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May 2023

Thought Leadership

Is Thought Leadership the New Influencer Marketing? Exploring Trends in Corporate Communications

In the ever-evolving landscape of corporate communications, two strategies have emerged as significant forces in recent years – thought leadership and influencer marketing. They may seem as different as chalk and cheese; one rooted in demonstrating expertise and providing insightful perspectives, and the other harnessing the power of influential individuals to sway consumer behavior. However, both hold the common goal of driving engagement and adding value in a noisy, competitive market. As we dig deeper into these two strategies, we might begin to ask: Is thought leadership becoming the new influencer marketing? This article aims to explore the relationship and trends between thought leadership and influencer marketing, two buzzwords in the realm of corporate communications. We will delve into the definitions, differences, and the unique values they offer, ultimately exploring the intriguing proposition that thought leadership might be the next evolutionary phase of influencer marketing. Understanding Thought Leadership Thought leadership is a strategy that involves sharing expert insights and unique perspectives on relevant industry topics to establish oneself or an organization as an authority in a specific field. It’s about leading conversations, challenging status quo thinking, and contributing innovative ideas to shape industry discourse. Consider Microsoft’s Bill Gates or Tesla’s Elon Musk. They are more than CEOs of their respective companies; they are thought leaders, pioneers who frequently share their perspectives on technology and its… Read More »Is Thought Leadership the New Influencer Marketing? Exploring Trends in Corporate Communications


All About Acroyoga As A Hobby By Hugues Joublin

Acroyoga is a physical practice that combines elements of yoga, acrobatics, and Thai massage. It is a dynamic and creative way to build trust, communication, and connection with a partner. According to Hugues Joublin, acroyoga can be practiced by people of all ages, sizes, and skill levels, making it a perfect hobby for anyone looking to try something new and exciting. Hugues Joublin Talks About Acroyoga As A Hobby The practice of acroyoga requires two or more people working together to perform various sequences of moves that involve balancing, lifting, and supporting each other. It requires a great deal of strength, flexibility, and focus, as well as a willingness to trust and communicate with your partner, says Hugues Joublin. The practice helps build core strength, improve balance, and increase flexibility, making it an excellent way to stay physically fit. Acroyoga involves a lot of physical contact, and as such, it is essential to practice it in a safe and respectful manner. It is crucial to communicate with your partner throughout the practice to ensure that both of you are comfortable and safe. Safety should always come first, and it is imperative to understand the limits of your body and the limits of your partner’s body to avoid any possible injuries. One of the most significant benefits of acroyoga is the opportunity to connect with another… Read More »All About Acroyoga As A Hobby By Hugues Joublin