How To Influence Decision Makers With Stories – Hugues Joublin
As a business leader, you know your success depends on making smart decisions. But in today’s complex world, where trends are ever-changing, and data is often incomplete, it can be difficult to evaluate the best options for your organization. What if there was an effective way to communicate why one option is the right choice? Enter storytelling: the art of creating stories that appeal to decision-makers and help them make informed choices about important initiatives. In this blog post, Hugues Joublin discusses how powerful storytelling can be in influencing decision-makers so you can make more confident decisions for your company’s future. Hugues Joublin On How To Influence Decision Makers With Stories 1. Tap into Emotion: According to Hugues Joublin, whether you’re crafting a story for internal or external audiences, research shows that stories with emotional components—including elements of surprise, fear, joy, and suspense—capture attention the most effectively. When telling a story to decision-makers or other business leaders, consider introducing an emotional element to make it more memorable and impactful. 2. Paint a Picture: Good storytelling involves painting a vivid picture in the minds of your audience. Avoid simply using facts and figures; instead, use sensory details such as sights, sounds, smells, tastes, and textures to bring your story to life. This can also help evoke an emotional response from the listener, which will further strengthen… Read More »How To Influence Decision Makers With Stories – Hugues Joublin