Skip to content
Home » Digital Marketing

Digital Marketing

Branding Mistakes to Avoid

HUGUES JOUBLIN – Branding Mistakes to Avoid

It’s easy to make branding mistakes. Sometimes, it feels like you’re working with one hand tied behind your back. Especially when you’re starting from scratch. But there are some basics that everyone should follow to make sure their branding is on point. Here are the four most common ones to avoid, as put together by Hugues Joublin. Hugues Joublin’s Guide on Branding Mistakes to Avoid Not Having a Well-Defined Strategy One of the biggest branding mistakes a business can make is not having a well-defined brand strategy. Your brand is more than just your logo or tagline—it’s people’s overall perception of your business. It’s how you communicate with your customers and how they experience your products or services. Hugues Joublin believes your branding efforts will be scattered and ineffective without a clear brand strategy. Instead, take the time to define your brand identity and values. What makes you unique? What do you want people to think of when they hear your name? Once you have a strong foundation, you can start to build a cohesive branding strategy that will help you reach your business goals. Having a Cheap Branding Identity A brand identity is the visual aspects of a brand that identify and differentiate it from other brands. It includes elements such as the logo, color palette, typography, and packaging design. A cheap brand identity… Read More »HUGUES JOUBLIN – Branding Mistakes to Avoid

How to Capture a Following for Your YouTube Channel

Hugues Joublin: How to Capture a Following for Your YouTube Channel

YouTube is a powerful platform that can help you build an audience and promote your work. After all, the audience reach of online videos in the third quarter of 2021 was around 86% among American internet users. The numbers clearly explain why your brand should have a YouTube channel too. But getting started with a YouTube channel can be daunting – especially if you don’t have a lot of followers. Here are some tips from Hugues Joublin for quickly growing your following on YouTube. Hugues Joublin’s Tips to Capture a Large YouTube Following in No Time Since YouTube is no longer new, it now has a lot of competition from organizations all over the world trying to capture audience interests. To stand out, Hugues Joublin offers the following effective tips: 1. Make sure your channel is correctly set up and optimized. This includes adding a profile photo, banner art, and filling out your bio section. Optimizing your channel will help ensure that people who land on your page are more likely to subscribe. 2. Start creating engaging content that people will want to watch. This is the most important step! This could be videos on the favorite hobby or topic of your target audience, behind-the-scenes of your business, or Q&A videos where you answer questions from viewers. If you want people to stick around and… Read More »Hugues Joublin: How to Capture a Following for Your YouTube Channel

How to Use Your Social Media Ad Budget

Hugues Joublin: How to Use Your Social Media Ad Budget

If you’re like most businesses, you’re always looking for ways to save money and get the biggest bang for your buck. Well, social media advertising is a great way to do just that! In this blog post, we’ll discuss Hugues Joublin’s stance on how to make the most out of your social media ad budget. Keep reading to learn more! Hugues Joublin’s Tips to Use Your Social Media Ad Budget Effectively Here are a few tips to help you make the most out of your social media ad budget: 1. Know Your Objective Before you start spending money on social media ads, it’s important to know what your objectives are. What do you want to achieve with your ad campaign? Are you looking to increase brand awareness? Drive traffic to your website? Generate leads? Once you know what your objectives are, you can create ads that are specifically designed to achieve those goals. 2. Target Your Audience Another important tip to keep in mind is to target your ads to your specific audience. Don’t try to reach everyone with your ad campaigns. Instead, focus on those who are most likely to be interested in what you have to offer. You can target your ads based on factors like age, location, gender, interests, and more. The more targeted your ads are, the more effective they’ll be.… Read More »Hugues Joublin: How to Use Your Social Media Ad Budget

How Digital Media Management Trumps All

Hugues Joublin Explains How Digital Media Management Trumps All

A digital presence has become more crucial for brands to develop and flourish as the majority of your potential customers spend a large portion of their day online. Digital media, when used effectively, may expand your consumer base and rapidly promote awareness of your brand within your target market. Hugues Joublin of Joublin Consulting states that this is specifically the role of a digital media manager. Hugues Joublin Sheds Light on Digital Media Management as a Profession The development, implementation, and management of an organization’s online marketing and advertising initiatives fall under the purview of the digital media manager. They are in charge of advertising the business or brand via all digital platforms, such as but not limited to social media, email, blogs, and websites. What Does a Digital Media Manager Do? Depending on the size of the organization that a digital media manager works for, their roles and duties change. However, in general, their responsibilities can be divided into four groups: strategic planning, content development, campaign management, and analysis and reporting, Hugues Joublin notes. The very first best practice is to align your digital media strategy with your company/brand goals and business objectives. This means defining your target audience, your strategic channels to reach them out and the key themes you may want to illustrate. The task of a digital media manager includes a… Read More »Hugues Joublin Explains How Digital Media Management Trumps All

How to Leverage Digital Media

Hugues Joublin Explains How to Leverage Digital Media

In the world of business, your chances of success increase as you gain more knowledge. The capacity to carefully assess and evaluate current circumstances gives one more power because they are better able to make decisions. Indeed, while a business can be started through hard work, it is maintained through education, intelligence, and mental acuity. Hugues Joublin of Salience Communication is of the opinion that in order to remain competitive, business owners must learn to keep up with the most recent industry trends, technology, and tactics. To differentiate themselves from the competitors and find their unique voice, they should use all current and cutting-edge methods. Digital media is a prime example. Digital Media – An Introduction by Hugues Joublin Digital media is a tool that has the ability to alter the game for corporations in the markets of today. All forms of online communication and content, including websites, social media, blogs, email marketing, online advertising, and more, are included under this broad category. Today’s digitized world makes having a good online presence for businesses more crucial than ever, Hugues Joublin notes. Importance of Using Digital Media The most important advantage, according to Hugues Joublin, is that it enables firms to interact with a larger audience. Businesses can only reach people in their immediate area through traditional media such as print or television. With digital media,… Read More »Hugues Joublin Explains How to Leverage Digital Media